When NBA stars make headlines off the court, it often involves scandal but this weekend Tracy McGrady received media attention for his amazing work to help raise awareness on the genocide in Darfur. Tracy visited Darfurian refugee camps (along with super-human rights activist, John Prendergast) in Chad last year. His physical and emotional journey is captured in the fabulous documentary, 3 Points.

I had the great pleasure of meeting Tracy and seeing the film this weekend at a private screening at CAA headquarters in LA. Some 200 attended the event last Saturday including actor Emmanuelle Chriqui, the legendary Reggie Miller, and fellow NBA stars Baron Davis and Carl Landry. As well as dozens of young people from high schools across LA.

Tracy is candid about his fears of traveling and camping in Africa and about his confusion of the very complicated situation. What he learns while he is there- and what we learn from the film- is that the children in these refugee camps have strength way beyond their years. And what they need most (in addition to the 3Ps: Peace, Protection and Punishment) is education. And this became Tracy’s call to action.

At the screening, Tracy unveiled his Sister School Program which pairs students in the US to children in Darfur. He is calling on NBA stars to help raise awareness and funds and to schools and young people who can bring the film to their community.

And you too can takepart with the Sister School Program.

(Photo: NBA and Houston Rockets star Tracy McGrady hosted a screening of 3 POINTS, documenting his trip to a Darfurian refugee camp in Chad (North Central Africa). Pictured with McGrady are human rights activist John Prendergast (co-founder ENOUGH Project) and student activists. The Sister Schools Project, an initiative that will link American students with Darfurian children in the camps, was announced at the screening.)