To help companies reduce their carbon footprint and business costs, IBM has launched the Energy and Environment Framework, and is using “reverse graffiti”  to get the word out.   The company has released a series of videos in which an artist creates a mural by cleaning soot from a wall to reveal an eco-conscious message.   Check it out:
I’ve long been a fan of graffiti as public art, but since I’m not crazy about property damage or toxic fumes, I’ve often pondered the possibility of green graffiti.   And while guerrilla marketing usually makes me cringe, IBM’s Reduce Carbon Campaign is pretty rad and doesn’t feel like insidious advertising.   Soon after the videos were shot, they went back and cleaned the whole wall.   So, my green hat’s off to them.

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And check out more of the IBM videos after the jump: