Lexus is trying to make the luxury car even more luxuriouserish by going hybrid, according to treehugger.com and Reuters news.   The managing officer of Toyota, which owns Lexus, “intends to introduce hybrid versions of its Lexus luxury vehicles as early as possible,” says the news report.   He went on to say that the firm is “considering making the Lexus lineup hybrid-only.”

This is certainly great news for the future of green cars, if Lexus follows through.   But what really caught my eye when looking into this story was this quote from treehugger:

The cause of this change of strategy is probably higher fuel costs (even if they went down a bit lately) and, especially, the fact that the global sales of Lexus fell 9% on the year to 310,000 in the January-August period.

That obviously makes sense, but did Lexus really sell only 310,000 cars in half a year?  I think I saw 310,000 Lexus ads in that timeframe.   Literally.   And I mean that in the Joe Biden sense of the word, which of course means not literally at all. But let’s do the economics on this.   Let’s pretend you watched an hour of TV.  You would probably see, what, two Lexus ads?  And that’s just on one one channel.   I can’t find how much Lexus spends on advertising a year, but the expense per car sold has to be just insane.   And, it turns out Lexus may actually lose money on some of the hybrids they sell.

I’m sorry.   We were discussing green cars or something.   To learn more about green cars, takepart and visit Auto Blog Green.