I think we’re all pretty familiar with corporate greenwashing, in which toxic companies attempt to downplay their destructive habits by touting any little green effort they can muster.   But as we move towards a green economy, we must be wary of businesses that try to pass of their pollution-based operations as beneficial for the planet.   One such effort is underway from the American Coalition for Clean Coal Electricity, a coal industry front group that has spent $1.3 million in ads leading up to this year’s presidential election, which suggest that using coal power is “environmentally responsible”.  Despite this ruse, and efforts to create “clean” coal technology, the reality is that this dirty, destructive, and limited resource is not the answer to our worlds energy needs, and definitely not the solution to climate change.

As John Grant writes in his book, The Green Marketing Manifesto:

You can’t put a lettuce in the window of a butcher’s shop and declare that you are now ‘turning vegetarian’.

And for a good laugh, check out NRDC’s parody of the coal industry.
takepart by joining the Stop Global Warming Virtual March.