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Sweet Deception: High Fructose Corn Syrup Ads Hit the Airwaves Posted by Wendy Cohen on September 5, 2008 at 1:38 pm

High fructose corn syrup… is good for me?! Can it be true?

Have you seen the “Corn Refiners Association” TV commercials? You know, the ones where they try to calm the fears of Americans who are starting to believe that this ubiquitous ingredient may not be so good for your health.

I saw the commercial last night at around 11:45 pm on Lifetime (yes, I was watching re-runs of Will & Grace). Our friends at Chowhound report that they saw these ads on the FOOD Network.

Below is the ad that i saw last night. And it looks like there are 3 more. The end of these “PSAs” suggest that you learn more at SweetSurprise.com where you can find quick facts like:

Research confirms that high fructose corn syrup is safe and no different from other common sweeteners like table sugar and honey. All three sweeteners are nutritionally the same.

Sounds more like Sweet Deception to me.

Here is one of their ads:

takepart and email FOOD network advertising at: onair-ad@foodnetwork.com and call Lifetime Viewer Services at:   (212) 424-7122 and ask them to stop airing these commercials. While you are at it, you can contact the President of the Corn Refiners Association:

Audrae Erickson
President
Corn Refiners Association
1701 Pennsylvania Ave., NW
Washington, DC 20006-5806
Phone: 202-331-1634
Fax: 202-331-2054
pressinquiry@corn.org

Related:

Hungry for Change
High-Fructose Corn Syrup: Not So Sweet for the Planet
Industry’s high fructose corn syrup campaign leaves a sour taste


CATEGORIES:  Environment


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Posted by Gina Telaroli on September 5, 2008 at 2:11 pm

OMG!

This is horrifying.

Truly.

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Posted by lora on September 5, 2008 at 3:00 pm

It is horrifying. Who put the ‘L’ in GOD?!!
Corn was evolved here and Europeans did not have it. (see below)
I can’t help thinking there is a link between corn and childhood diabetes.
And of course the huge quantities that our economy demands we eat is just wrong.

But alas wealth not health makes the world go round remember!
Al Gore once told me look at the source of the information. If a person’s paycheck depends on the outcome, treat the news with care.
No way they can compare corn syrup to honey!
That is an out right lie, pinnochio!

Gina, Have you noticed who else is advertising now?
Companies that sell junk food and drink, male enhancers, alcohol, high tech toys… all sadly not necessary. Few advertise what we really need or want: good food, clean water, family, friends, and a good cup of tea!
I believe this in happening because our economy is made of money. The more you have the happier you are!!
Take care.

FYI (from The Story of Corn)

Corn as we know it today would not exist if it weren’t for the humans that cultivated and developed it. It is a human invention, a plant that does not exist naturally in the wild. It can only survive if planted and protected by humans.

Scientists believe people living in central Mexico developed corn at least 7000 years ago. It was started from a wild grass called teosinte. Teosinte looked very different from our corn today. The kernels were small and were not placed close together like kernels on the husked ear of modern corn. Also known as maize Indians throughout North and South America, eventually depended upon this crop for much of their food.

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Posted by lora on September 5, 2008 at 3:12 pm

It just came to me why!!
When you process oil for gas you get sludge and you make plastic.
When you process corn for ethanol you must get sludge too!!
Now you must make candy!!

You may not remember the ads that convinced us plastic was safe. There was a cute little girl telling us how a plastic bullet proof vest saved her dad’s life!
Some women, (my aunt was one), never believed it was safe!!
If they have to advertise, beware…

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Posted by Danny on September 5, 2008 at 4:12 pm

Did you catch the woman saying “it’s fine in moderation” right after she compared it to sugar and honey?! Sounds like a drug warning to me. And how are people supposed to moderate their intake when it’s buried in countless products, not just soda or popsicles? You’ll find it in bread, cereal, juices, pasta sauce, energy bars, condiments and the list goes on. Read your labels, read Omnivore’s Dilemma and read this: http://www.wikihow.com/Avoid-High-Fructose-Corn-Syrup

As Lora pointed out the Corn Refiner’s Association has a very strong motivation to peddle HFCS and argue that it’s harmless: profit (and an absurd surplus of a subsidized commodity crop that they’ve got to stick somewhere). There is enough evidence out there that convinced me a while ago to steer clear of the sludge.

In addition to Wendy’s suggestions to contact the Food Network and the CRA, I recommend proposing HFCS bans at your local supermarkets and schools, following the trend of NYC, Seattle and Florida. And go watch King Corn.

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Posted by birgit on September 5, 2008 at 11:19 pm

HFCS next to aspertame and MSG man’s worst enemies..next to PigPharma
PigGubermint & PigBusines..

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Posted by maggie on September 6, 2008 at 3:03 pm

My obese husband and I changed nothing in our diets and did not add exercise- just replaced or eliminated all corn syrup- both lost over 40 pounds without working at it and kept it off for 6 months. It’s addictive and probably worsens ADD and migraines- yuck!

( =and check out the collorings in the crap they are drinking- Give me some red forty with my corn sludge!)

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Posted by lora on September 6, 2008 at 4:09 pm

How are we women going to protect our children from these stupid pigs?

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Posted by Laura on September 6, 2008 at 11:17 pm

Thank you so much for this blog topic! My roommates and I had to rewind the commercial and watch it AGAIN because we just couldn’t believe what we were seeing! I was, quite frankly, speechless. Anyone who knows me KNOWS what a feat that is. Normally I can’t shut up about things like HFCS. This commercial is OUTRAGEOUS. I’ve been composing a blog of my own on the topic in my head for the past 24 hours but have been too worked up to put it all down rationally!

Big business, you let me down again. Shameful.

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Posted by Sean on September 7, 2008 at 3:20 am

Also read Omnivore’s Dilemma by Michael Pollan regarding how corn is produced and what it does to the land and the farmers and animal production and how things like HFCS are a way to find something to do with all the excess cheap (subsidized) corn so that they can “add value” and get more money out of it. Even if HFCS isn’t unhealthy, which is difficult to believe given the levels consumed in all of our processed foods, it definitely has been bad for our land, environment, and our farmers.

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Posted by maggie on September 7, 2008 at 10:51 am

The phrase “corn fed” means fat and juicy- and we corn feed animals to plump them up fast. Since there is very little fat in corn it is the starch that does it. The corn syrup is a easily digested corn starch- so itwould follow that this product is accountable for at least some of America’s juiciness. And boy! We are juicy!

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Posted by Zebe on September 8, 2008 at 1:34 pm

I don’t watch TV because of the negative ad programing. However, my cousin told me about the ad so I searched for it on the Internet. Thank you so much for making this information available to the public.
We are the middle of what will go down in history as the “Fast Food Holocaust” and HFCS will be one of the killers–slow, torturous, and deadly–and much more insidious that Hitler ever thought about being.
How many people will have to die before something is done about it? The corn association is setting itself up for huge history making lawsuits that will make the tobacco lawsuits seem quite small.
Do not eat HFCS and teach children and inform others not to touch it.
Sincerely,
Zebe

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Posted by Hottness on September 8, 2008 at 10:01 pm

If you don’t like it, don’t buy it. It’s really that simple. I don’t like Cheetos so I skip the chip aisle in the grocery store. And whatever…that guy in that commercial is hot!!!

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Posted by archcrone on September 9, 2008 at 7:39 pm

I saw the above commercial for the first time the other night. It made me go “huh???” and I said to myself, this can’t be right. I waited until I saw it again, which was today. This time time, I felt like I was transported to a really bad version of Woody Allen’s movie “Sleeper”.
I checked the mayo clinic website, and they are vacillating on just how bad HFCS is for humans. The evidence in animal studies shows a link to diabetes, etc., but the evidence in humans isn’t clear.
When profits are involved, evidence of harm seems to get really fuzzy.

Hottness, it’s not about not buying items processed with HFCS, it’s about about a consortium being disingenuous to make a profit — and on this issue in particular, being disingenuous to make a profit while harming the health of their consumers.

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Posted by HFCS No More on September 10, 2008 at 8:29 pm

While attending diabetes education classes, our nutritionist mentioned that HFCS is very, very bad for the pancreas. Ate it for years, go figure!

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Posted by orly? on September 11, 2008 at 5:06 am

Umm, your post showed nothing to contradict the ad’s message other than the sake of being outraged. I mean obviously there is a corporate interest that is shrouded and probably somewhat misdirecting. But is there really anything inaccurate about it. I mean I like soda, I love it, I know its bad for me, but I know its because of the calories. I mean if I were to drink a soda that had cane sugar as opposed to high fructose corn syrup would that be better? I know they’re both bad and I should avoid both, but is HFCS worse? Having these posts aren’t very helpful in educating people. Danny made a good point though about how you can’t moderate if its shoved into all foods, but again we have to ask what would an alternative be like?

But someone m

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Posted by Wendy Cohen on September 11, 2008 at 2:10 pm

Hi Orly, thank you for your note. I apologize that it wasnt clear in my post that i linked to articles on HFCS and the dangers it can be to your body and the planet.
Here are two articles that can better explain:

http://www.ethicurean.com/2008/07/07/hfc/

and

http://www.washingtonpost.com/wp-dyn/content/article/2008/03/06/AR2008030603294.html

As for an alternative, natural sugars like honey and agave seem like a better way to go.
Thanks again for your comment!

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Posted by maggie on September 13, 2008 at 4:01 pm

AHH, OKAY… Here’s why it’s bad.
one- it is rapdily digested free flowing fructose which in all natural forms would be attached to another sugar in what would a complex sugar. In this complex form it would be indigestable until you got it into the small intestines lowering the insulin reaction. Pure fructose hits the stomach gets sucked up and spikes insulin which causes a according drop after it is digested followed by a hypoglycemic dip which causes you to eat more of whatever- if that whatever has more fructose in it the cycl,e repeats until the pre-diabetic eater weighs 300 pounds.
This may not happen right away if you have a strong genetic insulin cycle-but at some level of fructose all people would have this reaction.

IF YOU PUT A PERSON ON A GLUCOSE DRIP THEY WILL RECOVER FROM HUNGER
iF YOU PUT A PERSON ON A FRUCTOSE DRIP THEIR LIVER SHUTS DOWN (from Dr Andrew Weil’s Eating well For optimum Health- page 63
Two- It causes heart disease because of the way it effects it metabolizes with fats.
I don’t know how but it is probably why Europeans eat fat fat fat and we avoid it like the plague and they have way less heart disease.
Three- It’ something like 35% excitotoxins. An excitotoxin opens neuro pathways- we need a certain amount from our foods however the level of them in the American diet is so high that many people can’t shut those pathways down. Leading to hyperactivity and learning problem- possibly autism- possibly Alzheimer’s. Google it if you think I am making it up- MSG is the best example of excitotoxind that the government tells us is safe and causes no problem. Google MSG induced obese rats. If you are studying diabetes you need fat obese diabetic rats. Rats don’t do that naturally so they treat young ones with msg and they become fat. This is not extremist foodism from a nut job. Scientists know that this is the result and they use it yet tell us to keep eating it. Off topic?
No- it is the topic because if they will not let us know the truth about this and so many food additives why would they tell us the truth about HFCS? And an alternative would be sugar! Natural sugar that the body has been eating for ten thousand years and we can moderate in our own head.
And I don’t need it to be outlawed- but I am tired of the lies from the FDA on so many things. I want alternativesand I don’t want corn syrup touted as a health food. I want people to quit being led around by the food companies made obese with additives to be hanbded over to the diet companies to be further fleeced and sickened and then finally turned over to the drug companies to have what little health they have left sucked out of them!

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Posted by Wendy Cohen on September 15, 2008 at 12:17 pm

Hi Maggie, thank you so much for adding this!

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Posted by Orly? on September 17, 2008 at 1:31 am

That was very informative Maggie!

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Posted by lora on September 21, 2008 at 3:32 pm

I just found modified corn starch listed in the yogurt I tried to feed my son. It was all lumpy. He didn’t like it. I had a heart attack! If it is hiding in a dairy product, where the heck else is it hiding? I read Europeans are saying Canada is a GMO bully? Anybody else reading this?

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Posted by Brad Thompson on September 22, 2008 at 12:21 pm

Natural foods are minimally processed. Enzymatic conversion using an insoluble glucose isomerase enzyme preparation followed by liquid chromatography does not constitute minimal processing. If its production requires technologies that didn’t exist until the 1970s, I don’t consider it natural.

http://www.foodcrusader.com/2008/09/high-fructose-propaganda.html

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Posted by lora on September 22, 2008 at 4:01 pm

Maggie, thank you. I just called my MP’s office and told them to quit hiding corn after I phoned the lab of the yogurt company.

I talked to ladies at work and they say it is used for cattle feed in Europe.

Here we feed it to kids.

I feel a diabetic coma coming on.

P.S. Maggie, they use MSG in some vaccines.

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Posted by Kelly on September 24, 2008 at 5:00 pm

Wendy, have you seen the video response that one of our community members posted in response to these HFCS ads? It follows an informative article by Dr. Christine Gonzalez. Read (or scroll down) at: http://theholisticoption.com/Pages/Article_The_High_Fructose_Corn_Syrup_HFCS_Debate_by_Dr_Christine_Gonzalez_190.aspx

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Posted by maggie on September 26, 2008 at 11:08 pm

Lora- I know about the MSG/ Vaccine thing and of all the things I have read it made me maddest. The system that tries to handle MSG also handles heavy metals and viruses(glutithione gaba balance in the methyl cycle). With the toxic triad being injected into our kids over and over on top of the horrible toxins in the diet and environment I have read many doctors say that Autism is the logical end result. As a parent of a child with autism I have had to find these things out for myself all the while the medical association telling me that this is all voodoo. I am the crazy mom who stopped vaxing my son and won’t feed him anything processed or dyed. Yet, this crazy mom isn’t changing her ways because I have studied and knowledge is power- take the power over your eating back and trust none of the crap they say is safe-
OH AND JUST FYI- MY SON IS TALKING AND LAUGHING AND KISSING US ALL AGAIN! iT IS THE CHEMICALS! IT IS! IT IS!

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Posted by lora on September 27, 2008 at 10:05 pm

Maggie: high five to you for standing up to the medical association!

I became aware of the horror of vaccines last year when forms came around with the ingredients. I couldn’t believe it. After researching it, I will never vaccinate again. I feel sick for my children who have had over 30 doses of 15 diseases in the first 18 months of their lives.

Now that I am refusing vaccines, I am not popular. I was asked to leave my school last year when I went in to make sure my son was not vaxed. They needed help to round up the kids so I volunteered. That day will be with me forever. In the first class a sick girl asked if she should go ahead. She said her mother was a vet and sick animals did not get vaxed. I told her listen to her mother, but another girl in the class was also sick, and had been told by her mother it was ok. The first sick girl didn’t want to be a whimp so decided to go ahead. I was horrified but could do nothing. I told them to tell the nurse but I know they were vaccinated. In the next class a girl started crying because her parents signed the chicken pox form and she had already had it. I opened my mouth in disbelief and blurted out that maybe some parents signed the forms without reading them. Not a good thing to say. I told her to tell the nurse. Not sure what happened because I was asked to leave.

I am very mad right now about modified corn starch, vaccines, energy drinks and peanut butter (I found out farmers grow peanuts to clean the soil).

I am considering taking down my Canadian flag out front and putting up a white pillowcase to inform my government that I and my children surrender!!

Take care and give your son a hug for me!

PS I wrote this last year after the vaccination episode!

Who’s Afraid of the Mighty MIRK Men?
Inspired by mothers and grandmothers who cried over vaccines.

Who’s afraid of the Mighty MIRK men. I am. Please listen.
Some sell vaccines to protect our kids. See their syringes glisten,
With diseases in formaldehyde and in fetal serum from cows.
Have our elite and ruling classes forgotten all their vows?
They are to serve and protect the people using democratic rules.
Why line up our children? Can governments be fools?
Why should some mothers have to hide their lovely kids.
Many know the risks but tightly close their lids.
I see AIDS victims might have vaccines to blame.
Polio in chimpanzee parts and Africans for game.
Why should tax takers lie and sponsor one sided spin?
For plunder hidden as profit, must surely be a sin.
If you’re still afraid to stand up to a Mighty Mirk Man,
Don’t be. Refuse. Your right under a democratic plan.

MIRK = Marketing Irresponsible Random Knowledge

Love Lora Bruncke

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Posted by Ben on October 3, 2008 at 12:24 am

I made a video in response to one of the ads.

http://www.youtube.com/watch?v=hYiEFu54o1E

Ben

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Posted by susan on October 6, 2008 at 4:15 pm

I can’t believe that actually aired these commercials. Just more rhetoric to confuse the poor uneducated consumer who probably can’t afford to buy products without HCFS anyway.

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Posted by John Buckler on October 15, 2008 at 4:12 pm

I noticed when you put up something about something associated with big profit, the google keywords grab those and spin them for pro big business in the google ads, check out the cartoons on corn and sloths at http://www.slothbob.com

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Posted by christie on November 23, 2008 at 9:58 pm

5 years ago I chose to remove corn syrup from my diet. Not an easy task. It was made easier when I added white (enriched) flour and processed white sugar. Having been hypo-glycsemic for 10 years (the crashes sending my husband into a panic) suddenly I was free!
I am totally enraged these commercials are suggesting corn syrup to be equivalent to honey! Honey has many healthy benefits where as corn syrup has none, nada, zip!
Furthermore, after the first 6 months of my change of eating habits, I lost 20 lbs (and haven’t seen them since). I ate just as much, maybe more! No extra effort except reading labels.
I’m not a health fanatic, nor do I preach dieting methods. I’m just writing this to say that I KNOW removing corn syrup from my diet has been the smartest thing I have done! The fact that these commercials are out there LYING to the public is disheartening to any humanist, no, human!

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Posted by christie on November 23, 2008 at 10:00 pm

*edit* I added white flour and processed sugar to the “do not eat” list

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Posted by lora on December 3, 2008 at 8:26 pm

I just got this back from the government of Canada.
More BS (bureaucratic spin)

Dear Lora Bruncke,
This is in response to your e-mail of September 30, 2008 concerning the apparent prevalence of high fructose corn syrup (HFCS) as a food ingredient in the Canadian food supply and a possible link with diabetes. We apologize for the delay in responding.
HFCS is a combination of glucose and fructose, usually 42 to 55 % fructose. Sugar, or sucrose, a disaccharide (two sugars), is also a combination of glucose and fructose, in proportionally similar amounts to HFCS. It is agreed within the scientific community that HFCS and sucrose have similar effects in humans, both elicit the same metabolic response, and both have the same caloric value. HFCS has replaced sucrose in some processed foods and other foods (i.e., soft drinks and baked goods) due to its desirable functional properties such as longer shelf-life, resistance to crystallization, moisture retention, and better stability in acidic drinks.
Foods and food ingredients, including HFCS, sold in Canada must be of food grade quality and meet the safety and compositional standards of the Food and Drugs Act. Through research, surveillance and health risk assessment activities, Health Canada scientists are continuously monitoring the safety of foods, including food ingredients and food additives. There is no evidence to indicate that there are any harmful effects from consuming foods containing HFCS, compared with other sugars.
The health of Canadians is of utmost importance and Health Canada is working to address health issues such as obesity, a risk factor for diabetes. However, the solution does not lie in changing a single food ingredient, but rather with Canadians adopting a healthy lifestyle that includes physical activity and following dietary guidance in Eating Well with Canada’s Food Guide, available at
http://www.hc-sc.gc.ca/fn-an/food-guide-aliment/order-commander/index_e.html. The Guide recommends the amounts and types of foods to eat each day, and recommends limiting foods and beverages high in calories, fat, sugar and salt. Comparing the Nutrition Facts table between products can help you make healthful choices.
Thank you for writing.
Food Directorate
Health Products and Food Branch

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Posted by maggie on January 20, 2009 at 10:54 pm

Oh my gosh! do they still tell these lies? The stuff is addicttive-ADDICTIVE!
that means moderation does not work- and it is hard to be more active when your blood sugar is being yo-yoed around all day!
If they are so concerned why are they just pushing the same ideas that have not worked
for 30 years!

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Posted by lora on January 21, 2009 at 12:07 pm

Good question, Maggie, but I fear the lies are covered up by experts…

Whenever I hear people talking about obesity or diabetes, I mention the link to HFCS and I get stares back. I even phone to talk to people selling diet food to see if there is any in their food. They say no and I say good!! Of course, as soon as their client goes back the grocery store for his/her food, they are going to get fat again, I do believe.

Modified corn starch, found in just about every candy, is doing severe damage to our children’s teeth because it sticks like glue. The dentists must have noticed that cavities are rampant even though flossing and brushing is drilled into our kids.

How can the doctors and dentist ignore these common sense links??

Are they brainwashed or dead?

Cheers to you!

PS That’s why I love those twizzlers! And to think they are FAT FREE! What a tragic joke on us mothers and our children.

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Posted by craig on March 31, 2009 at 12:17 pm

At least the are members of the medical community that are calling the corn folks out on this . Hopefully, the public won’t be as easily duped as the corn council think they will.

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Posted by lora on April 2, 2009 at 8:41 pm

craig: I have not heard of members of the medical community standing up against modified corn starch which is being put in all kinds of food. It is in the hi test yogurt with probotics. Why sell us on the goodness of a product, then put in an ingredient that could be detrimental to a lot of digestive systems? Could it be diabetes is big business now so needs inputs?

Please give me some names so I can phone them and thank them.

As for being duped, sad but true. Most people I talk to about highly processed corn just ignore me. I have even phoned yogurt companies and diet companies advertised on tv who sell food to see if they know about HFCS. Some do, some don’t.

Cheers!

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Posted by BaTyA on May 20, 2009 at 2:27 am

?? ??, ????? ????? ????? ????????????? ????? ?????? ? ?????????? ???????. ??????? :)

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Posted by ??????? on May 27, 2009 at 11:25 am

???! ???????? ??????? ???????!

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Posted by Joseph on August 10, 2009 at 11:53 am

It causes type II diabetes. Thats what he should have said.

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Posted by lora on August 11, 2009 at 12:21 pm

Joseph, do you know for sure? I feel it could* be true.
*Could means I should be hearing about it.
Where is our media??

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Posted by lora on August 11, 2009 at 12:21 pm

Joseph, do you know for sure? I feel it could* be true.
*Could means I should be hearing about it.
Where is our media??

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