The ladies of LUSH, from Stockholm to San Francisco, have bared all to protest excess packaging in the products we purchase and consume this week. The video below gives a little more detail about the sultry eco-stunt, and a lot more detail about what’s going on behind those aprons:

Here’s Treehugger’s take on LUSH’s own package-free philosophy:

Of course, LUSH isn’t perfect - as their product lines have expanded, so have their bottles (around 58% of products are ‘package free’ though you still need paper, plastic or your reusable tins to get them home). They have yet to eschew parabens, sodium laureth sulfate, and other synthetics. But the company claims that by taking the water out of its shampoo bars, conditioners, soaps and massage bars, it ’saved’ 3 million bottles from being made and shipped around last year. LUSH also from this month switched to using 100 percent post consumer recycled plastic for its bottles - a mixed accomplishment, but still better than virgin PET.

For more on greening your tub-time, takepart and find out how to create the green bath of your dreams at HGTV.

Related:

• Naked LUSH Employees Protest Excess Packaging
• LUSH Philanthropy