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Famous Battles Sprinkles in Silly Cupcake Wars Posted by Gina Telaroli on August 18, 2008 at 4:13 pm

A sugary story of ridiculousness, “Sprinkles Cupcakes” (a California cupcake company) is suing “Famous Cupcakes” for using its trademarked “Modern Dot” cupcake design as a ploy to steal customers. That’s right one cupcake company is suing another for using a giant circular sprinkle in the middle of their cupcake…

Above is a picture of a Sprinkles Cupcake - after the jump is a picture of a Famous Cupcake called the Poinsettia cupcake…

Hmmm…

Really - is this sue worthy?

It’s a giant sprinkle. If your cupcakes taste good you should have nothing to worry about. Also - like I said - IT”S A GIANT SPRINKLE. I mean I know we live in a day and age where branding is super important, but when it comes down to it, the people that would mix the two companies up aren’t coming to shop for your name anyways, they’re probably coming because they want some cake and you’re nearby.

But I digress. What we should really be talking about is how people pay upwards of 4 dollars for a little piece of cake with a giant sprinkle on it.. Seems super silly to me.

I say, bake your own cupcakes and put whatever design on it that you like.

In fact, I’ll give you some awesome recipes to make it easy for you. Here’s a great recipe from Gourmet

Blossom Topped Cupcakes : http://www.gourmet.com/recipes/1990s/1999/09/blossomcupcakes

And because vegans like cupcakes too, here is what sounds to be an awesome taste sensation:

Vegan Gingerbread Cupcakes with Lemony Frosting : http://www.theppk.com/recipes/dbrecipes/index.php?RecipeID=91

And go one step further with your cooking and takepart to learn about some awesome high school seniors that worked to win scholarships to the best culinary schools in the country.


CATEGORIES:  Culture, Ethics


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Posted by Jeff on August 18, 2008 at 4:48 pm

Another example of our “Sue Happy Country” at work!

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Posted by Sam on August 19, 2008 at 2:44 pm

Ugh. This actually got me bent enough that I wrote my first hate mail. It’s not even so much about how stupid the lawsuit is, it’s about being pretentious enough to believe you own the rights to a design style started in the late 50’s. I asked them if they were going after Target next for having the same design all over their Choxie brand of chocolates.

http://sites.target.com/site/en/supertarget/page.jsp?title=brands&brand=choxie&ref=tgt_adv_XSGT0479&AFID=googlestr&CPNG=supertarget2007&LNM=choxie&LID=

Christ, they might as well sue this website for having it on the banner…

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Posted by Tanya on August 26, 2008 at 1:59 am

Thank you! I read about this on Cupcakes Take The Cake and couldn’t believe the absurdity. Apparently though, Sprinkles doesn’t want anyone else to use the word “sprinkles” in their bakery name (they had a bakery named SprinkleSprinkle change their name because they thought it would create confusion) or use a freakin’ dot shaped sprinkle on top of cupcakes.

It’s cupcakes. Why are people being sued over cupcakes? So silly.

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Posted by The Cupcake Girl on September 25, 2008 at 10:55 pm

Funny thing - a bunch of us girls were out (like 10 of us) and talking about the fact that someone had heard a rumor that Sprinkles was coming to our city. Then someone mentioned that Sprinkles was “sue happy” and was suing every little business under the sun. Well, 3 of us happen to be small business owners and quickly the sentiment turned from something that should be reminiscent of childhood to all of us making a pact to picket Sprinkles should they ever come to our city. I am personally FLOORED that a person who started small would FORGET what it is all about.

Shame on you.

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Posted by lalaine on March 1, 2009 at 2:44 am

are you guys kidding me? you are all a bunch of retards. why would you want something you invested on being stolen by other companies because they weren’t original enough to come up with cupcakes to begin with. you tell me how “overblown” this whole cupcake fad had been since the introduction of SPRINKLES CUPCAKES. everyone else is just jumping on the bandwagon trying to make little money on what they DIDNT COME UP WITH. talk about lack of originality.

you retards are just jealous.

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