Over 7 billion Pepsi cans will be printed with recycling factoids as part of their “Have we met before?” campaign to inform drinkers that the can they’re using has been made from 40% recycled aluminum, and to encourage them to recycle their empties.

Our research tells us that most people recycle, when they remember, said Kate Krebs, executive director of the National Recycling Coalition.

Printing will be provided by the National Recycling Coalition on 500 million Pepsi cans and 250 diet Pepsi cans per month. Messages include the following facts and figures:

• Recycling could save 95% of the energy used to make this can.
• On average, aluminum cans produced in the United States contain 40-50% recycled content.
• The average person has the opportunity to recycle 25,000 cans in a lifetime.
• Recycling a single aluminum can saves enough energy to power a TV for three hours.
• Recycle this can and save enough energy to power a 100-watt light bulb for four hours.

and find out where you can recycle aluminum cans in your area with Earth 911’s recycling locater.