Singer Jack Johnson is collaborating with a host of non-profit organizations around the world on a new interactive network to inspire music fans to create positive change. The theory behind the project called All At Once Campaign is: an individual action, multiplied by millions, creates global change. The All At Once Campaign is a new social action network that operates both online and at Johnson’s shows to connect music fans and nonprofit organizations. With a forum for people to discuss, connect, learn and inspire.

Jack Johnson is currently touring and has insisted on keeping the shows’ environmental impact as low as possible, keeping with the All At Once mentality. His efforts include reducing waste by encouraging venues to use biodegradable food service items, the use of biodiesel to fuel tour vehicles and generators, the sale of eco-friendly tour merchandise, and the use of 100% recycled paper and soy-based ink products and that venues provide recycling services. A report tracking how this action can create significant change will be available at www.jackjohnsonmusic.com at the conclusion of the tour.

Additionally All At Once comes to life at each concert site in the Village Green, a collection of interactive booths where fans can educate themselves, get inspired, and connect face-to-face with local, national, and international non-profits.

And if this isn’t enough action taking for you, Jack Johnson has also pledged to match all donations made by fans to the local All At Once non-profit groups in every community (up to $2,500 per charity).
and visit allatonce.org today.