While accepting her 11th Grammy last night, Alicia Keys encouraged viewers to give $1 to Keep A Child Alive (KCA), a charity providing an urgent response to the AIDS pandemic ravaging Africa.

As the Global Ambassador for KCA, Keys is actively spreading the message about KCA and how they provide comprehensive AIDS care to over 20,000 people living with AIDS; including provision of life-saving AIDS medications, nutritional support and treatment for AIDS-related illnesses. In some cases, an African child who has HIV can often be helped with as little as $1 a day. With the proper medication and treatment, AIDS-infected adults can also live longer, fuller lives.

KCA uses 100% of donations for its cause.

Additionally, Keys has also

partnered with Seattle-based Treemo (http://www.treemo.com) to launch the innovative “As I Am” contest, a mobile and web contest to support the KCA charity. The contest directly benefits KCA as Treemo will donate $1 to the cause for every unique user who enters the “As I Am” contest, up to $10,000.

To join the Keep A Child Alive mission visit http://www.keepachildalive.org/