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Heath Ledger and The Dark Knight: How to Promote the Summer Blockbuster? Posted by Nicole Hughes on February 4, 2008 at 10:26 pm

Heath Ledger’s untimely death has left Warner Brothers Studios with the challenging tasks of both doing the necessary post-filming voice overs, and marketing the summer Batman blockbuster in the wake of last month’s tragedy. The studio still intends to release “The Dark Knight” in July 2008 as planned, but rumor has it that Ledger didn’t finish all of his lines before he died. The studio will probably have to hire a voice artist to fill in the gaps during necessary voice looping sessions, although they’ve been reluctant to admit it as they don’t want audiences listening for small voice variations in the film. In terms of merchandise sales, studio officials have been in meetings this week deciding what to do with t-shirts and toys depicting images of the late actor. They don’t want to be seen as exploiting Ledger’s image, but also don’t want piracy getting too out of hand. For the full article on Slate.com, click here.

Ledger was involved in a number of charities including LIFEbeat, the music industry’s charitable organization dedicated to reaching America’s youth with the message of HIV/AIDS prevention. An excellent way to honor Ledger’s memory would be to and get involved with LIFEbeat’s Outreach and Hearts & Voices program.


CATEGORIES:  Global Health


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Posted by daniel c on February 5, 2008 at 3:17 am

This is a great article and I cannot wait for the movie to come out. This will really be the best Batman movie yet. I have devoted my site to the anticipation of the movie with original articles and news. Check it out.

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