‘Is this my good side?’ Watch the new kitty reality series on Friskies’ Facebook page and help these felines find forever homes. (Photo: Friskies/PR Newswire)
Friskies has teamed up with MeoowzResQ, a Southern California nonprofit cat rescue and adoption organization, to create an inventive, entertaining and interactive new way to showcase and hopefully place homeless cats with loving people.
MarketWatch reports that for two weeks, 10 cats from MeoowzResQ will become feline reality TV stars. Facebook users can watch the cats cavort in a two-room playhouse that boasts a disco ball, built-in aquarium, a feather machine, a touchscreen floor and, best of all, a Roomba.
“Friskies is always looking for new ways to enhance play experiences for cats,” says Alison Coburn, assistant brand manager for Friskies. “We’re asking our Friskies Facebook community to join us in this one-of-a-kind engagement opportunity to help create a space as amazing as the cats that will live there for the next two weeks.
Certified Animal Behavior Consultant and cat behavior expert Pam Johnson-Bennett worked with Friskies to help recommend design themes and elements for the Playhouse cats.
“Cats are high sensory animals,” says Johnson-Bennett. “Friskies has created a play space inspired by cats’ imaginations and natural curiosity and discovery. It’s designed to enhance their daily sensory experiences by incorporating texture, light, movements, heights and many details.”
Each day new “extras,” like tunnels or bubble machines, can be added to the house based on votes from the Friskies Facebook community.
Anyone who visits the Friskies Facebook page may watch the cats in the Playhouse or interact with them usng the Friskies Plus Play Live feature from 3 p.m. to 6 p.m. EST/noon to 3 p.m. PST, every day, February 6 through February 19.