‘Just so we’re clear: if I sit here, smile, and pretend that the noise coming from the TV makes me want to eat Beneful dog food, you’ll give me a treat—is that what you’re telling me?’ (Photo: YouTube)
It’s official. Advertising has gone to the dogs (in a bona-Fido way, of course).
The target audience for a new television commercial from Nestlé Purina, one of the world’s largest pet food manufacturers, is not man, but man’s best friend.
The company hopes that the commercial’s high-pitched squeaks (true), pings (true), noises (true), suggestive whispering (true), and catcalls (false) will compel canines to cajole their owners into purchasing bags upon bags of Beneful dog food.
“Dogs’ hearing is twice as sharp as humans. They can pick up frequencies which are beyond our range and they are better at differentiating sounds,” said Dr. Georg Sanders, a nutrition expert at Nestlé Purina PetCare in Germany, in a press release.