KFC Wants You to Have Its Coffee—and Eat the Cup Too

The fast-food chain’s U.K. branch is venturing into edible food vessels.

(Photo: KFC)

Feb 25, 2015· 1 MIN READ
Kristina Bravo is Assistant Editor at TakePart.

Waste not, want not.

That’s the environmental angle you could use to justify ordering KFC’s latest menu offering: the Scoff-ee Cup. Instead of plastic or paper, it’s made of cookies lined with slow-to-melt white chocolate and wrapped in sugar paper bearing the brand’s insignia. The idea is that instead of tossing it out after finishing your coffee, you can just eat the cup.

Not that the chain had the planet in mind. According to the food scientists at the Robin Collective, which helped KFC create the edible cups, it did so purely for its customers’ enjoyment. But don’t mistake that for their health—the company’s site hasn’t listed the Scoff-ee Cup’s nutritional content, though the calories would undoubtedly add up when paired with KFC’s breakfast items.

“Not only do the edible cups taste amazing, but they smell delicious, too,” a spokesperson from the Robin Collective told Metro.co.uk. Talking about the aromas—which include coconut sun cream, freshly cut grass, and wildflowers—the representative said, “These scents were used in our recipes as they have a natural ability to evoke the positive memories we associate with warm weather, sunshine, and summer. Things that make everyone smile.”

It’s not the first time someone’s thought of making tableware edible. Last year a Los Angeles café started serving coffee in waffle cones dipped in milk chocolate. There are also shot glasses made with edibles such as cookies, candy, and meat enough for a BuzzFeed list. Illinois-based company FoodieSpoon promises to add flavor to appetizers, tapas, and desserts by turning pretzels and chocolates into utensils. And crockery made with shrimp and potatoes is apparently taking Japan by storm.

To be sure, alternatives to disposable cups and utensils could help solve the world’s waste problem. But making them with cookies might just exacerbate a whole other problem.