Vermont-based Ben & Jerry’s announced last week that it was making a wholesale move away from genetically modified ingredients, a massive step that will put the company in line with the most stringent state-level GMO labeling law the country has seen.
The change means no more GMO soy byproducts and other ingredients that go into the base product—the ice cream itself—but the bigger change has to do with flavors like Coffee Heath Bar Crunch. Since the ice-cream maker buys the candy bars from Hershey, which has no plans to stop using GMO ingredients, Ben & Jerry’s has to become its own GMO-free candy company now too.
Seeing a company owned by Unilever, which spent $467,000 to help defeat California’s anti-GMO Proposition 37, take such a huge step is being celebrated by activists. But Ben & Jerry’s has a new enemy in Stephen Colbert, whose face graces the label of the company’s AmeriCone Dream flavor.
“The radical change at Ben & Jerry’s has me so outraged that I scream, you scream, we all scream at ice cream,” he said on Tuesday’s show. “Their rash decision is a direct threat to my ice cream,” because Colbert says he is, in fact, a genetically modified ingredient—highly resistant to aphids and Roundup Ready.