Well, that was quick. It was just three days ago that activist food blogger Vani Hari launched a petition calling on Subway to remove the chemical azodicarbonamide from its bread. The additive is also used in rubber products such as yoga mats and shoe soles and is banned as an ingredient in Australia and the European Union.
Within 24 hours, 50,000 people had signed the petition, and the fast-food chain announced that it would phase out azodicarbonamide—although it didn’t say when.
Hari’s consumer-driven campaigns against such companies as Chipotle and Kraft have proved successful, but this has to mark a record for speed. The petition tore through Subway bread faster than any sandwich artist.
Subway says it was already planning to remove the chemical from its bread, but Hari is still claiming victory. “This fast response from Subway indicates the untapped power of the consumer to change the food industry and I am so proud of our victory,” she said in a statement. “But make no mistake Subway is still currently using this ingredient and no one should eat there until it is actually gone. And I (and everyone who signed the petition) will be holding them accountable for this change.”