Jordan Cox is an extreme couponer. It's an unlikely area of expertise for a kid who's only 16, but he picked up the practice last year after a divorce left his mother struggling to pay the bills. This week Cox put his skills to use helping a local charity feed hungry families during the Christmas season.
The British teen told The Telegraph he spent weeks scouring the Internet for coupons to buy the Doorstep Homeless Families Project food for the holiday season. With his collection of almost 500 coupons, Cox was able to purchase almost £600 worth of groceries this week—that's about $1,000 worth—paying out of pocket just 4 pence, the equivalent of 7 cents.
"The Christmas shop was definitely the best experience of my life," Cox told The Telegraph. "I feel so pleased that I could help so many people."
Vicky Fox, who works at Doorstep, told the paper that the families who received the donation were overwhelmed by the teen's support.
Cox normally spends about 30 minutes a day searching for coupons to cover his own household's food needs every week. By keeping meticulous track of supermarket deals, he's been able to cut the weekly food bill by 84 percent, to just £10, or $16.
"Before my mum and dad split up I didn’t have a care in the world for what I spent," he told the Daily Mail earlier this year. "But now mum has to support both of us and it’s quite hard. I just want to help her any way I can and I found the best way to do that was through couponing."
When covering food costs, extreme couponing isn't a feasible option for everyone. It generally requires a good amount of time spent each week searching for deals and enough storage space to keep items purchased in bulk.
For Cox, who's been able to adopt it as a lifestyle, it's not only kept food on his table but inspired him to help others do the same. He's started his own Facebook page dedicated to his work, explaining to the BBC, "I'm just really trying to help people save a lot of money."