The holiday season is here and we can be sure of this, if for no other reason, than our food has started to get "festive." Dunkin' Donuts is debuting its Red Velvet Latte on Monday, marshmellow Peeps have been molded into gingerbread men, and Pringles, which tested customer loyalty last year with its white chocolate and peppermint potato chips, has just begun to roll out this year's holiday-inspired pecan pie flavor.
But let's be real—those are all pretty expected incarnations of holiday junk food fare. They pale in comparison, literally, to what's being reported as the world's first glow-in-the-dark ice cream, which debuted this week in the U.K.
Lick Me I'm Delicious is a boutique ice cream company that specializes in unusual flavors, like lamb, chili and beer. But in time for Halloween, Lick Me announced their creation of a glow-in-the-dark frozen treat that's equal parts spooky, unnerving and—at $220 per scoop—outrageously expensive.
Master inventor, Charlie Harry Francis, says on his website that the inspiration for his latest dessert came from glowing jellyfish, which led him to partner with an inventor in China who synthesized the luminescent protein that gives the sea creatures their glow. The calcium-activated proteins in the ice cream react when they're agitated, or as Francis writes, "To put it a non science-y way, it glows when you lick it."
We can't find any reports about what the ice cream actually tastes like, but the more important question seems to be, "Is it safe to eat?" Francis doesn't offer too much in terms of reassurance, except to say on his blog, "Well I tried some and I don't seem to be glowing anywhere, so we'll go with a yes for now."
Aesthetically, it's definitely cool, but at $220 per serving how many people will want or have the means to try it? We're guessing not many, but the inventor says the high price is due to the fact that jellyfish protein is "insanely expensive."
And while the company's announcement came in time for Halloween, Lick Me seems to be keeping its glow-in-the-dark ice cream around for the foreseeable future. Francis told Metro, "It is incredible stuff, but still at very early days in terms of production."