Outside the VIP area at the California Republican Party convention this weekend, the San Francisco Chronicle's Carla Marinucci spied these anti-Hillary buttons, which she promptly photographed, sending the image out via her Twitter feed.
Shortly after Marinucci first tweeted about them, the body-shaming buttons disappeared from the area; some in attendance also offered to track them down and make sure they were removed from the premises entirely.
The convention's partial aim is to drum up more women voters in the state, not something easily accomplished with old-world sentiments attacking a female politician's physical desirability. Personal attacks may be par for the course in politics, but body shaming remains a maneuver that's targeted specifically at women.
The buttons' bad press stands as another stumbling block for a party that's trying to repair its reputation and gain some control in the state. The Associated Press reports that Democrats hold every statewide office in California and boast 2.7 million more voters in statewide registration.
California Republicans meanwhile are trying to align their ultra-conservative and centrist factions, while courting new, and presumably less conservative demographics, including minorities, young adults and women.
In an effort to gain those new voters, last year the Republican National Committee recommended that party members start using positive and supportive language towards women to let them know "we are fighting for them." If those buttons are any indication, it seems they've got a ways to go.