Guess what? According to Lego, it's okay for ladies to be in the lab now!
The toy giant revealed a female scientist as part of its new line of play figures. As Feministing points out, it's taken since 1978 for Lego to get with the program—but the gender ratio of male to female models is still generally four to one (with the female models generally landing in the Pink Zone of stereotypical female representation). And this addition comes after a storm brewed up when the company launched a special "girls" line of Legos. So at least this is a step in the right direction!
Thankfully, it's a direction that the toy industry has been heading in collectively over recent years. Last year a teenage girl's petition to de-pink the Easy Bake Oven came to fruition, as Hasbro introduced a black, blue and silver number due for sale this fall. Engineering toys for girls has been gathering steam, with Kickstarter-funded Goldie Blox gaining distribution through Toys "R" Us, and Roominate offering toys that incorporate science, technology, engineering and math. And Harrods of London is taking things even further by offering gender-neutral aisles in their 26,000-square foot "toy kingdom."
But as much as she gets lambasted for being the stereotypically gender biased toy to beat, it's actually Barbie who has pioneered a variety of women's professions in the toy world. She was a business executive in 1960, took on the role of astronaut in 1965, a sugeon in 1973, and a doctor in 1988. (She's also been a Nascar driver, chef, architect, and United States Army officer. Girl is busy!)
No word on whether or not this is a result of SPARK, who instigated a petition through Change.org asking Lego for more female figurines. (The founders of the company went on to meet with Lego bigwigs to discuss options with them.) Either way, we say yay—and more, please!