Food bloggers have been in a tizzy over the news that Japan is home to the newest and most buzzed about processed food product, Pepsi-flavored Cheetos.
The limited-edition chip—whose proper name is Frito Lay Cheetos x Pepsi Shuwa Shuwa Cola Corn Snack—finally answers years of angry cries from consumers who really, really hate to buy their soda and chips as separate products.
Unfortunately, according to most online reviews, the attempt to mix the flavors of Pepsi with the cheesy crunch of Cheetos isn't a flavor experiment that can be called "successful."
In fact, the taste can't really be called "good"—which is a problem when you're talking about things you put in your mouth.
And they're obviously not good for you—nothing sprayed with "cola flavoring" could ever be classified as healthy, or anything close to it.
Their one remaining attraction, aside from the kitsch factor, may be the fact that these Cheetos do create a carbonated sensation when you eat them—kind of like Pop Rocks, if Pop Rocks came in a "blindingly citrus-like" flavor.
As Steve from Impulsive Buy described the taste:
"It’s very citrusy, almost sour. And it hits hard...Too lemony...The flavors are very distinct and don’t really ever mesh well together. But they do linger in the mouth for quite a while to leave you with a weird, marginally accurate, if lemony, Pepsi aftertaste."
Did you hear that? Marginally accurate!
Like all the most attention-getting flavor combinations born during summertime, this too has that "created by someone who was exceptionally stoned" quality to it. And that's the point.
Oddball creations—like Dunkin' Donuts' bacon donut breakfast sandwich, the Krispy Kreme sloppy joe, white chocolate and peppermint Pringles—are the kinds of items whose sole purpose is to create a quick and potent hit of social media buzz.
In other words, they're meant to be short-lived novelties, which quite frankly, don't need to taste good; they just need to be weird enough, or in this case, freaky enough, to get your attention.
Based on the subject of this article, mission accomplished, Pepsi Cheetos!