A particularly ugly moment in American media’s recent history came just a few weeks ago when a sentimental Cheerios commercial turned into an excuse for every secret (and not-so-secret) racist in this country to defile the definition of the word “family.”
In case you missed it completely, below is the “controversial” spot released by the cereal brand, which is controversial only because it features a family that is multiracial.
Seeing such a family featured in an ad sparked a response so venomous, so hate-filled and vitriolic, Cheerios actually shut down its Youtube comments section entirely.
But the cereal label proudly stood behind the spot and and as a result, received an outpouring of support from customers not living their lives as defined by the narrow constructs of the 1950s.
People in support of interracial marriages and those currently in them came forward to cheer on the brand for understanding what the word “family” really means.
One of those couples was Michael Murphy and Alyson West, who started a Tumblr dedicated to multiracial families called wearethe15percent.com—a reference to the fact that 15 percent of all new marriages are interracial.
As part of the project, anyone can submit their photos to be featured on the blog, which is meant to serve as a place of support and a means of increasing interracial visibility. So far, over 2,500 photos from around the country have been submitted.
Just as we saw in Paula Deen’s recent PR nightmare, seeing racism up close and personal is always ugly, but watching a mass of people show up to denounce it is more than appreciated, it’s inspiring.
Some of the country’s proud 15 percent can be seen below.
Were you surprised by the response to the Cheerios commercial? Let us know in the Comments.