Is Pizza the New Hellfire Missile?

Domino’s is toying with the idea of a drone delivery service.

The DomiCopter delivering Domino's pizzas in action. (Photo: YouTube)

Jun 5, 2013· 1 MIN READ
Willy Blackmore is TakePart’s Food editor.

Oversight of the United State’s drone program is being moved from the CIA to the Pentagon. President Obama has also laid out new guidelines for how and when drones can be used to target suspected terrorists. Just six days after the speech announcing the changes to the program, a drone strike reportedly killed the Pakistani Taliban’s second-in-command, Wali Ur-Rehman; the country’s newly elected Prime Minister, Nawaz Sharif, has called for the United States to end its remote strikes on Pakistani soil.

And in the United Kingdom, Domino’s is experimenting with a new drone-powered pizza delivery service.

In a new video posted on the chain’s U.K. YouTube channel, an unmanned aircraft, dubbed the DomiCopter, transports a pair of pizzas across the British countryside to their destination. Upon arrival, the drone hovers in place while the insulated bag is opened and the boxes slide out—a service that’s “taking deliveries to new heights.”

The DomiCopter is not a Predator drone, of course, and this means of pizza transportation isn’t likely to become commonplace anytime soon: The Federal Aviation Administration bans unnamed aircraft in the United States (and some cities are passing drone-specific bans, in case the federal law should change), and in the blog post that launched the video, the creative agency T + Biscuits said, “You will have to just wait and see…. and then wait,” in regards to when the service might become available.

It’s probably to Domino’s benefit that the DomiCopter isn’t taking delivery cars off the roads in the near future: That gives the company plenty of time to come up with a Hellfire pizza befitting drone delivery.