The image of a Gay Pride sandwich cookie posted to the Oreo Facebook page has given hope that a reasoned public discourse is alive in America today. Also, according to a thorough comments-data analysis, even the Internet common denominator of U.S. public opinion appears to be overwhelmingly in support of LGBT rights.
The social media people at Kraft Nabisco surely realized that Facebooking a photo of its prototype Oreo cookie was courting homophobic blowback.
Aside from connecting with distant friends and family, while maintaining that distance, Facebook is known primarily for conducting public squabbles in comment threads. The social media people at Kraft Nabisco surely realized that Facebooking a photo of its prototype Oreo cookie was courting homophobic blowback.
Let’s factor in cynical Oreo motivation: With its stacked rainbow of layered frosting replacing the traditional Oreo white icing filling, and a caption reading “Proudly support love,” this sandwich of inclusive sweetness is designed to melt in the buyer-impulse center of the gay, lesbian, bisexual and transgender consumer public.
Let’s factor in Oreo idealism: Presumably, a gay-themed cookie will stick in the craw of a large portion of America’s cookie market share. The rainbow photo posted despite this presumption.
Let’s add up the Oreo results: With, as these words are being keyed in, 160,469 Likes, 44,358 Shares and 21,374 Comments, and with the public discourse arriving at a consensus of tolerance, acceptance and inclusion, Kraft Nabisco’s social media numbers indicate an exchange of thought and opinion that transcends marketing.
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Allan MacDonell is TakePart’s News + Opinion editor, with a focus on social justice. Email Allan | @Allan_MacDonell