That creepy plastic king mascot is finally out of the picture, but Burger King isn’t going to accept their shrinking market share without a fight. In a bid to attract attention to their upcoming summer menu, the fast-food chain is introducing a 510-calorie bacon sundae.
Burger King’s version skips the maple and goes straight for hot fudge—and caramel. Vanilla soft serve is drenched with both sauces, then sprinkled with bacon bits and served with an additional slice of bacon, reports the Associated Press. It contains a staggering 18 grams of fat and 61 grams of sugar—that’s more than 14 teaspoons of the sweet stuff.
While fast-food gluttony is nothing new, the sundae does represent somewhat of a departure for the chain, which introduced an expanded menu earlier this year with healthier choices such as salads, smoothies, and wraps.
But in the world of fast food, it’s all about profit, and BK execs likely took note of the fanfare that accompanied the bacon dessert launches of their competitors.
And why not? KFC made a huge splash with their monstrous Double Down sandwich last year, and, as the AP points out, Taco Bell’s Doritos Locos Taco has become “the most successful product launch in the chain’s history,” with 100 million sold in the 10 weeks following its launch in March.
They keep serving this stuff up, and we keep eating it. So who’s to blame, the restaurants or the consumers?