Kashi, the self-styled "natural lifestyle pioneer" has apparently decided that GMOs aren't part of their dream "of a world where everyone embraces natural health." You may remember that Kashi found itself in the midst of a not-so-tiny brouhaha when it was discovered that GMOs might be what give their "natural" products that certain je ne sais quoi.
So, the company announced Monday that they'll stop using GMOs—or genetically modified organisms.
They actually said they'd stop using GMOs in their two most popular products.
By the end of 2014.
So, future purchasers of Kashi's GOLEAN cereals and chewy granola bars: rejoice! As for everyone else who's buying Kashi products, you know, like, in the present…well, the company has this for you to chew on:
Currently, about 70 percent of processed foods have genetically modified organisms (GMOs), more than 80 percent of many crops in North America are grown using GMOs and less than one percent of U.S. cropland is organic. Kashi believes that the current food system needs to evolve.
How progressive of them.
To be fair, they never claimed the individual products in question were ever organic. Kashi has partnered with the Non-GMO Project, who will verify that the cereal and granola bars pass muster.
And they've also announced that all new products introduced to the market will be completely free of GMOs. Beginning in 2015.
Until then: bon appetit!
So has the company done enough to earn back your trust? Are you likely to buy Kashi products?