The Most Effective Argument for Gay Marriage? (VIDEO)

An innovative new ad from Down Under is getting lots of kudos for its marriage equality pitch.

Exec. Prod. of Franchises & Series. He previously reported for HuffPost, L.A. Daily Journal, and Biloxi Sun-Herald.

Supporters of same-sex marriage in Australia have unveiled a sexy, poignant and innovative new video in their push for marriage equality Down Under—and it's generating a lot of feedback on the Internet. 

It's Time follows one couple through all of the ups and downs of a relationship, from the first meet cute, through the inevitable roadside fight after getting lost on a trip, to the touching married conclusion. 

The fact that it looks nothing like a tradition political ad is helping it resonate even more. No one looking right into the camera and talking earnestly about their cause. No cheesy hopeful music in the background. Just two Aussies in love. 

"ZOMG THE NEW GETUP GAY MARRIAGE AD MAKES ME WANT TO FALL IN LOVE AND GET MARRIED CMON JG HURRY UP AND FIX IT SO I CAN!!!!!!!!!!!!!!!!!!!!!!!" wrote Twitter user @sunili.

The JG she's referring to is Austalian Prime Minister Julia Gillard, who's party is in the midst of a wrenching debate about whether to support marriage equality. The matter comes to a head at the Australia Labor Party's annual conference in December. 

Advice columist Dan Savage, who called the video "required viewing," wrote that "people who actually have hearts will be able to appreciate it."

GetUp! Action For Australia, the group behind the video, is hoping to get it up on national television ahead of the Labor Party vote. 

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