Lady Gaga understands that every kid who has a hint of “other” about them needs an international pop superstar to identify with, look up to and dream of one day replicating. The self-proclaimed Mother Monster announced November 2 that she and her mother, Cynthia Germanotta, are establishing the Born This Way Foundation. The organization, says a statement from the singer, hopes to “establish a standard of Bravery and Kindness, as well as a community worldwide that protects and nurtures others in the face of bullying and abandonment.”
Gaga’s entire stage spectacular is an It Gets Better extravaganza.
The foundation, which shares the Born This Way name with Lady Gaga’s most recent monster single and album, is partnering with big names including the John D. and Catherine T. MacArthur Foundation, the California Endowment, and the Berkman Center for Internet & Society at Harvard University.
More than a branding exercise, ending bullying is Gaga’s passion issue. She pressed President Obama on the bullying epidemic at a September fundraiser and has called for legislation that would make picking on kids a hate crime.
In this age of doubt and cynicism, it might be tempting to dismiss the Lady’s announcement as more concerned with marketing than with cause. Except that Gaga’s entire stage spectacular is an It Gets Better extravaganza.