Nexercise Dangles Swag for Working Out: Are You In?

The app’s users can start winning prizes after just 15 minutes of exercise.

Nexercise offers free prizes, iphone applications. Will the business model work? (Courtesy of Nexercise)
Sal holds a political science degree from the George Washington University. He's written about all things environment since 2007.

As if your burgeoning waistline and those dreaded Facebook photos from your looming high school reunion weren’t enough motivation to get you off the Lazy Boy and onto the Stairmaster, a new iPhone app offers another kind of incentive.

Swag.

Nexercise tracks basically any form of activity—could be running, yard work, trampolining, or P90X—and rewards users with free and discounted products.

“We do not focus on how many miles you ran or how many pounds raised,” said cofounder Benjamin Young, to Tech2Date. “You get points in the game by having a healthy behavior.”

Nexercise’s partner in the venture is Kiip, a company that offers real-world rewards for virtual play.

Prize distribution is best thought of as a rigged (in a good way) lottery: the more points a user accumulates by staying active, the greater the chances of winning.

Prizes run the price gamut: from $5 coupons for energy bars and all-natural groceries to $250 gift cards.

After logging on, users choose workouts in 15-minute increments, according to The Washington Post.

The program uses sensors already built into the iPhone and other smartphones to detect motion and other metrics that verify the activity actually takes place. Users accrue points with each workout, and more points equate to better discounts.

The app wisely weaves in a gaming element, as well.

Not only can Nexercisers get a move on for their own freebies, but they can compete with other users through Facebook and Twitter.

Another incentive I like?

Rainy day exercising earns users bonus points.

Download the free app here.

Comments ()