"It is probably best that we don't specifically call out or 'promote' Ramadan... We should not highlight Ramadan in signage in our stores as that could be considered 'Celebrating or promoting' Ramadan."
The Houston Press obtained the email, which they included in a must-read story on the entire debacle. You can get all of the details over there.
Whole Foods has engaged in some pretty furious spin control on their corporate Twitter feed. But in case there was any doubt that the company was most certainly not endorsing, condonding, celebrating, or promoting Ramadan, just check out our headline.
That's another direct quote from the Whole Foods email in the Houston Press.