What happens when the Demon Fish meet the Mother Monster?
A totally awesome promo for Shark Week 2011, that's what.
In kicking off the ad blitz for the latest installment of the annual summer homage to all-things-shark, the Discovery Channel decided to use Lady Gaga's "Teeth" (what else?) to provide the musical accompaniment to a nonstop montage of underwater chomping and chewing.
There's also a blink-and-you'll-miss-him appearance by newly-ordained Chief Shark Officer Andy Samberg at around the 23-second mark.
Shark Week 2011 kicks off on July 31 at 9:00 p.m.
We've got the first video, after the jump: