App Happy: Join Bono, Fight Poverty From Your Pocket
By its own admission, ONE, the Bono-backed organization that fights extreme poverty and preventable diseases, doesn’t want your money, just your voice.
Now, with the addition an easy to use and frequently updated iPhone app, they’ve given their 2.5 million members a microphone to crank up the volume on two of the planet’s most intractable problems.
Created in partnership with global transmedia company @radical.media, the app keeps users up to date on pressing issues and uses your zip code to tell you which local policy makers could influence decisions. It also provides options to join up with a local rally to raise awareness.
According to Fast Company, when @radical.media CEO John Kamen spoke to Bono about what the U2 frontman wanted the app to do, he said: "I don’t want slacktivists, I want true activists."
"It arms our army with a much more effective and potent organizing tool," Jeff Davidoff, ONE's chief marketing officer, said to Roll Call. "We think that mobile technology is the next step."
The company is looking into expanding into the Android market, reports AdWeek.
The app is sure to enhance the group’s growing effectiveness.
During the week beginning May 16, the White House switchboard was lit up with callers from ONE. They were advocating for more funding for childhood vaccines, reports Fast Company.
Download the free app here from iTunes.