Every Tuesday, we work with the deep-thinkers over at SoulPancake to choose a TakePart story and discuss the Life’s Big Question it brings to mind. This week we look at Taco Bell's lawsuit over "fake" meat, and how much of the truth needs to be true. Look for this week's Big Question at the end of the story, then join the conversation!
Taco bell meat stands its ground. All 88 percent of it. (theimpulsivebuy)
For three months, Taco Bell has been waging a multi-million dollar campaign in defense of its "signature recipe" for its beef filling after a California woman sued saying the company was falsely advertising its product as meat.
Amanda Obney, who filed the suit, said the meat filling was less than 50 percent beef. Taco Bell fired back with a different estimate, to the amusement of many, saying that the percentage was closer to 88.
But after a number of full-page ads put out by Taco Bell ("Thank you for suing us" was the chummy response) and plenty of huffy interviews with Taco Bell reps, the issue has come to a close: Obney voluntarily dropped the lawsuit.
According to Reuters, Taco Bell says no money changed hands and "that it was not changing its products, ingredients or advertising."
Back when the lawsuit was filed, Obney says she didn't want money, just honest advertising. It looks like she finally got it—three to four million dollars' worth, in fact, which is what the ad campaign cost to counter her accusations.
This week's Big Question from the deep-thinkers at SoulPancake: How much of the truth needs to be true?