It seems easy to spot food aisle products that are are loaded with artificial colorings: Fluorescent Cheetos and Skittles that are colors from beyond the rainbow are obvious dye jobs. But what about pickles? Oranges? Salad dressings?
Healthier alternatives do exist: In response to consumers voting with their dollars, some companies have replaced artificial colorings with natural dyes made from plant extracts. But without government incentive to reformulate products, artificial dyes remain the cheaper and easier route taken by many U.S. food companies.
The colors of the rainbow never looked so toxic. (Photo: rmkoske/Creative Commons)