The bystander effect, defined as a social phenomenon in which the more people present, the less likely any of them are to help another person in distress, usually applies to living, breathing entities.
But what about to a plastic bottle?
And not just any plastic bottle, but one so near to its rightful resting spot, a recycle bin, that any passerby can simply reach down, pick it up, and give it a proper disposal.
This is the setup for a recycling flash mob video originally posted on Holy Kaw.
So, no, the mob did not literally flash, but the video does climax with a fantastic happy ending!
What do you think? Had you been in that mall on the day this video was shot, would you have been one of the countless shufflers to stroll by the helpless, stranded bottle?
Or would you have been that woman who took a mere three seconds out of her shopping trip and did the right thing?