Last year, amid protests berating Target for funding ads supporting anti-gay Minnesota gubernatorial candidate Tom Emmer, the company rushed to distance themselves fron some of the candidate's views. Target reps claimed the company was supporting Emmer's stance on fostering a positive business environment, not his social issues.
"Target's support of the GLBT community is unwavering, and inclusiveness remains a core value of our company," said Chief Executive Officer Gregg Steinhafel at the time. That statement wasn't enough for some customers, who snipped up Target charge cards and returned Target merchandise.
These days, perceived lip service is not enough for Lady Gaga either.
The ever-evolving pop performer cut ties with Target this week over political donations, according to the Advocate.
A staunch supporter of gay rights, Gaga agreed to work in collaboration with Target earlier this year on the condition that the company take initiative toward undoing its damage to the gay community.
"Part of my deal with Target is that they have to start affiliating themselves with [lesbian, gay, bisexual, and transgender] charity groups and begin to reform and make amends for the mistakes they've made in the past..." she told Billboard in February. "Our relationship is hinged upon their reform in the company to support the gay community and to redeem the mistakes they've made supporting [anti-gay] groups."
But to a woman who's mastered the art of change, the company's transformation just wasn't fast enough.
"She and Target didn't see eye to eye on Target's policy of political donations and how they affect the LGBT community," a source close to Lady Gaga told the Advocate.