Rupert Murdoch's iPad 'Daily': Worth a Buck a Week?
Not off the presses: Rupurt Murdoch's iPad-only newspaper, The Daily, was released today.
The ambitious app's website claims "the depth and quality of a magazine, but is delivered daily like the newspaper and updated in real time like the web."
The application costs 99 cents per week, or $39.99 a year, and promises 100 daily pages of news, sports, gossip and celebrity, opinion, arts and life, and apps and games. Plus, interactive tools will attempt to turn passive consumers into engaged users by making stories come alive on the page.
Want a no-commitment trial period? The Daily is available for free for two weeks.
Introducing The Daily, Murdoch stressed the importance of quality reporting:
The magic of great newspapers—and great blogs—lies in their serendipity and surprise, and the touch of a good editor. We’re going to bring that magic to The Daily—to inform people, to make them think, to help them engage in the great issues of the day. And as we continue to improve and evolve, we are going to use the best in new technology to push the boundaries of reporting.
Below is a look inside Murdoch's tablet newspaper: