PepsiCo's Crunchy Company Line: 'Doritos Are Not Bad for You'

Feb 2, 2011
Exec. Prod. of Franchises & Series. He previously reported for HuffPost, L.A. Daily Journal, and Biloxi Sun-Herald.
The PepsiCo company line is crunchy. (Photo: Fox Business Network).

It's easy to understand. A CEO has an obligation to push her global company's product. 

But matter-of-factly stating on national television that "Doritos are not bad for you" is a bit of a stretch for on-the-job due diligence.

PepsiCo CEO Indra Nooyi told Fox Business Network's American Icon program that the crunchy flavored chips are "nothing more than corn mashed up, fried up in oil, and flavored in the most delectable way."

True—the crispy bits are most delectable. But healthy and good for you? They certainly are not.

Judging by the nutrition label for the Cool Ranch flavored chips, one big bag of Doritos clocks in at 1,350 calories—630 are from fat.

There are 162g of carbs (slightly more than half your daily dose). 

We see 1,620mg of sodium (also more than half the daily recommended intake for healthy people).

And a whopping 72g of fat. 

Nooyi informs the interviewer that everything is okay in moderation. Which is, in moderate doses, true. But it doesn't take a nutritionist to see that Doritos are, indeed, delectably flavored in a way that could cause a body a lot of harm.

Watch the entire interview below.

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