That Figures: Fast-Food Marketing to Kids

Nov 8, 2010
Megan Bedard is a sucker for sustainable agriculture and a good farmers market, she likes writing about food almost as much as eating it.


Number of websites McDonald's has to appeal to different age groups.
Number of kids ages 2 to 11 who visit McDonald's websites each month.
40 Percent
Of children ages 2 to 11 ask their parents to take them to McDonald's at least once a week.
$4.2 Billion
Amount spent by the fast-food industry in 2009 to market and advertise specifically to children.
Fraction of parents surveyed who said they believed chicken nuggets to be healthful or somewhat healthful dietary choices for their kids.
84 percent
Of parents surveyed said they had taken their child to a fast-food restaurant in the past week.

Sources: The Yale Rudd Center for Food Policy and Obesity | Fast Food Fact: Food Advertising to Children and Teens Score

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