If you’ve seen Sideways or ponied up 45 bucks for a tour of any vineyard worth its grapes, you can rattle off what to look for in a wine: color, aroma and price, to name a few.
Now, a New Zealand winemaker is asking customers to consider one more quality—carbon emissions, by the individual glass serving.
According to Decanter, each bottle of Mobius Marlborough Sauvignon Blanc will show its carbon emissions, per 125 millileter glass, on the label.
The wine is the world’s first to be certified by the Carbon Trust, a not-for-profit company created by the British government to quicken the move to a low carbon economy.
“Price is still the number one factor for consumers,” said Craig Fowles, a sustainability coordinator at The New Zealand Wine Company, that produces Mobius.
“Ethics and the environment are lower priorities. But after the recession, people will be looking for products that give them a warm fuzzy feeling.”
The export market will determine how the carbon emissions are calculated.
For example, bottles shipped in New Zealand will carry a figure of 140 grams of CO2, but bottles sold in Australia will display 190 grams.
What do these measurements mean in terms of everyday actions? Decanter says that a 190 grams of C02 equates to "a 5 kilometer car journey or 14 kilometer ride on the London underground."
Feature Photo: Joe Shlabotnik/Creative Commons via Flickr