Yes, it's that easy. You down wine at your weekend soiree, and kids in India, Bangladesh, Cambodia, and other developing countries will benefit, thanks to the Fledgling Initiative.
The Fledgling Initiative is a project of Twitter, Inc. which, though bogged down with toxic celebrity spats and riddled with enough shorthand to short-circuit your brain, has a nose for a good cause.
Buy a bottle of Fledgling wine (2009 vintages of Pinot Noir or Chardonnay), and $5 of your purchase price will go to Room to Read, a nonprofit organization based in Uttarakhand, India, that works to improve literacy and education in developing countries.
Thus far, Room to Read has served an estimated 4 million children in nine countries.
Your winy nightcap could extend its reach even further.
So order a bottle—or a case—of wine here, then toast to world literacy.
To hear about the project in the words of Twitter Co-founder Biz Stone, Room to Read Founder John Wood, and Crushpad Winery Founder Michael Brill, check out the video below.