Drink Wine, Promote Literacy
Yes, it's that easy. You down wine at your weekend soiree, and kids in India, Bangladesh, Cambodia, and other developing countries will benefit, thanks to the Fledgling Initiative.
The Fledgling Initiative is a project of Twitter, Inc. which, though bogged down with toxic celebrity spats and riddled with enough shorthand to short-circuit your brain, has a nose for a good cause.
Buy a bottle of Fledgling wine (2009 vintages of Pinot Noir or Chardonnay), and $5 of your purchase price will go to Room to Read, a nonprofit organization based in Uttarakhand, India, that works to improve literacy and education in developing countries.
Thus far, Room to Read has served an estimated 4 million children in nine countries.
Your winy nightcap could extend its reach even further.
So order a bottle—or a case—of wine here, then toast to world literacy.
To hear about the project in the words of Twitter Co-founder Biz Stone, Room to Read Founder John Wood, and Crushpad Winery Founder Michael Brill, check out the video below.