According to CFI, this will be “the largest and most ambitious campaign ever to seek a global ban on the use of animals to test cosmetics” and is hoped to reach the store’s estimated 275 million customers.
“The Body Shop believes passionately that no animal should be harmed due to the demands of governments and regulators around the world,” said Paul McGreevy, International Values and R&D Director of The Body Shop. “We have a long commitment to this cause, and unfortunately many people believe this issue is resolved and it is not. We are very proud to support Cruelty Free International’s campaign to achieve a worldwide ban on animal testing and encourage everyone to sign their pledge in our stores!”
Owned by parent company L’Oreal, The Body Shop belongs to the Leaping Bunny program. This means that no animal testing occurs at any phase of its product development.
Since the terms “cruelty-free” and “no animal testing” are not strictly regulated, concerned consumers should scan products for the leaping bunny logo for assurance that no animals died for their shampoo or eye makeup.
“The Body Shop has been internationally renowned for its Against Animal Testing stance right from the very start,” said CFI’s Chief Executive Michelle Thaw, in a statement. “It has led the way with their efforts to bring an end to animal testing, and Cruelty Free International is delighted that The Body Shop is supporting us with our ground breaking campaign.”
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